文/主編 蔡昆凌博士
澎湖20年來一直以來行銷花火節，但隨著時間推移，澎湖還能未來還有什麼亮點嗎？而這正考驗離島澎湖當局是否可以將這即將到來的危機變成轉機！
事實上，澎湖面臨的是整體觀光競爭環境改變所帶來的挑戰，澎湖更應思考如何打造具特色與創意性的觀光景點與獨特的沉浸式體驗搭配花火節2.0才可以延續過往的人潮，如西瀛虹橋周邊已規畫水舞、水幕投影及光影展演設施，打造可長期運作的夜間觀光亮點，就是可以降低旅客對單一煙火活動的依賴與瞬間快樂的流逝！
觀光產業最重要就是要能延長旅客停留在當地時間再去探索發現與消費，而一直被討論的觀光型郵輪靠泊及擴大兩岸離島觀光交流搭配花火節2.0進化版是一直被討論是否可以成功扮演淡季引流工具，否則一旦消費者新鮮感降低，任何新創意想法可能也難以彌補旅遊市場整體轉變的衝擊，因為旅客願意花同樣甚至更低的錢前往日本、南韓或東南亞旅遊時，澎湖面臨的已不只是其他國旅景點競爭而是競爭力的逝去！
綜上，隨著現代旅客愈來愈重視「VP值」（Value Proposition）不是單純比較價格高低，而是花了這筆錢後，是否獲得令人驚豔的體驗，全球許多成功案例如南韓的三大天空步道、越南佛手橋等都是可以讓澎湖先天已擁有豐富自然景觀與海洋資源，卻缺乏具有創新話題性的指標景點與沉浸式體驗讓澎湖觀光可以披上國際市場形象塑造與整體包裝能力，不必只靠於花火節單一活動，澎湖先天優勢加上創意產業與人力資源進入，危機變成轉機是可以發展澎湖國際觀的無限潛力的！
The Penghu Fireworks Festival’s Novelty is Declining. How to Turn Crisis into Opportunity!
Chief Editor：Dr. Steven Tsai
Penghu has been marketing its fireworks festival for 20 years, but as time goes on, what new attractions will Penghu have in store for the future? This is a test of whether the Penghu authorities can turn this impending crisis into an opportunity!
In fact, Penghu faces challenges from a changing competitive tourism environment. Penghu should consider how to create distinctive and creative tourist attractions and unique immersive experiences to complement the Fireworks Festival 2.0 in order to maintain its past popularity. For example, the area around the Xiying Rainbow Bridge has been planned with water dances, water screen projections, and light shows to create a sustainable nighttime tourism highlight, reducing tourists’ reliance on a single fireworks event and the fleeting nature of the momentary joy!
The most important aspect of the tourism industry is extending tourists’ stay in the local area to explore, discover, and spend money. The much-discussed possibility of using sightseeing cruise ships and expanding cross-strait island tourism exchanges in conjunction with a 2.0 version of the Fireworks Festival has been a subject of discussion regarding its potential to successfully drive off-season tourism. However, once consumer novelty wears off, any new creative ideas may struggle to compensate for the impact of the overall shift in the tourism market. When tourists are willing to spend the same or even less money to travel to Japan, South Korea, or Southeast Asia, Penghu faces not just competition from other domestic tourist destinations, but a loss of competitiveness!
In conclusion, as modern travelers increasingly value “Value Proposition” (VP), it’s not simply about comparing prices, but about whether the experience is truly amazing after spending that money. Many successful examples worldwide, such as South Korea’s three major skywalks and Vietnam’s Buddha’s Hand Bridge, demonstrate that Penghu, despite its abundant natural landscapes and marine resources, lacks innovative, trending landmarks and immersive experiences. This allows Penghu tourism to develop an international image and comprehensive packaging, moving beyond relying solely on the fireworks festival. By combining Penghu’s inherent advantages with the influx of creative industries and human resources, the crisis can be turned into an opportunity, revealing the immense potential for Penghu to develop an international perspective!
